Celebrities have been a cultural touchpoint and source of inspiration for beauty and fashion throughout history. From their hair to their makeup, consumers are obsessed with celebrities’ latest looks and recreating them. RY analyzed Google search data for over 200 of the world's most-loved celebrities to determine who leads the influence war when it comes to hair, makeup, and skincare.
Top ten celebrities for hair inspiration by annual search numbers:
- Jennifer Aniston - 601,600
- Selena Gomez - 400,400
- Ariana Grande - 369,700
- Kylie Jenner - 195,900
- Taylor Swift - 170,000
- Miley Cyrus - 167,400
- Kendall Jenner - 161,900
- Kate Middleton - 159,200
- Kim Kardashian - 134,700
- Demi Lovato - 132,000
Top ten celebrities for makeup inspiration by annual search numbers:
- Kylie Jenner - 571,400
- Ariana Grande - 299,600
- Selena Gomez - 232,300
- Kim Kardashian - 203,700
- Rihanna - 188,700
- Lady Gaga - 124,200
- Kendall Jenner - 102,900
- Angelina Jolie - 70,800
- Bella Hadid - 65,100
- Megan Fox - 64,400
Top ten celebrities for skin inspiration by annual search numbers:
- Rihanna - 51,680
- Jennifer Lopez - 50,800
- Kylie Jenner - 49,100
- Paris Hilton - 36,500
- Miranda Kerr - 25,960
- Jessica Alba - 22,600
- Jennifer Aniston - 22,300
- Meghan Markle - 15,440
- Kendall Jenner - 11,260
- Bella Thorne - 9,950
Beauty inspiration from the past by annual search numbers:
- Marilyn Monroe - 191,890
- Twiggy - 165,430
- David Bowie - 150,900
- Brigitte Bardot - 145,200
- Audrey Hepburn - 120,560
- Sophia Loren - 35,680
- Bettie Page - 27,250
- Jane Birkin - 22,900
- Grace Kelly - 19,510
- Elizabeth Taylor - 12,170
